Assignment Example | Topics and Well Written Essays - 500 words - 200

Assignment vitrineA significant portion of the consumers in North America atomic number 18 Millennials who atomic number 18 dependent on their electronic gadgets in their daily lives. This trend has a negative impact to Bic beca social function it undermines one of its primary products which atomic number 18 stationery, notebooks and pens. The trend says that the more the millennial market spends on electronics and gadget, the less they entrust spend to stationeries and pen which are Bics products. In addition, the pervasive use of gadgets also provided an alternative to Bics other traditionalistic products which are coloring, drawing pencils, crayons and felt pens. They can now also be done in softwares such as photoshop, Corel Draw or other apps and this means reduction in demand and consequently, market share.Other traditional products however such as sticky notes and writing pens (white board) will not be affected by the trend of increased use of gadgets. Their demand could even increase as their use are neat popular in presentations and group meetings.Another trend that could run counter to Bics profitability come to in the long run is its lighter market. At present, 40% of Millennials and 21% of adults may be tobacco user but this trend is going down. The increasing awareness for health and the ill effects of smoking will have negative impact on the demand for cigarettes and along with it is the decreasing demand for lighters which is Bics product. variant interests groups and advertising campaigns are increasingly becoming aggressive in convincing people to quit smoking. At present, many people are already trying to quit smoking or are resorting to e-cigarettes as an alternative. The figures are discouraging because 44% of men and women are already using e-cigarettes which have no use of Bics lighters. Either way, this does not spell good for Bic because it undermines its lighter products.